Dreamforce ’13: What exactly is Salesforce1?

This week I attended Dreamforce ’13, Salesforce’s annual user and developer conference in San Francisco. The 11th-annual Salesforce event posted record numbers with more than 130,000 attendees, including nearly 5,000 C-suite executives. Attendees came from 82 different countries and there were about 1,200 sessions over the four days. Dreamforce is considered to be the world’s largest enterprise cloud computing event, and Salesforce refers to it as the “Vegas for cloud, mobile and social nerds”. The show was a great opportunity for Salesforce users, partners and developers to exchange ideas and information on the latest and greatest in CRM, sales, marketing and technology.
The biggest announcement at Dreamforce this year was Salesforce1: a wrapper around all existing Salesforce platforms which aims at replacing the older Salesforce CRM. The Salesforce1 platform is being marketed as a CRM for developers and adds new social, mobile and cloud customer capabilities. Salesforce1 is a unifying, mobile-friendly, API-rich wrapper around everything Salesforce.com offers. According to Marc Benioff, CEO of Salesforce, the exciting development in Salesforce1 is its mobile-optimisation: Salesforce services, customizations, reports, dashboards and other parts of the ecosystem will now be available on mobile read more at Highq.com